The creation of Gudetama was inspired by an egg she was preparing for dinner after a long day at work. Gudetama was created in 2013 by then-26-year-old Sanrio designer Amy, or Emi Nagashima ( 永嶋 瑛美, Nagashima Emi ). The character has featured on a variety of merchandise including apparel, stationery and toys. Airplanes and trains have been branded with Gudetama themed decor, and restaurants have served Gudetama-themed egg dishes. Video games and comics based on the character have also been created. Gudetama featured in an animated morning show in Japan on TBS from 2014 to 2020 and is the main character of a Netflix show called Gudetama: An Eggcelent Adventure, released December 13th, 2022. As of 2019 Gudetama was Sanrio's third most profitable character. As a result, the target group of Gudetama expanded to millennials. Originally targeted at the preadolescent market, Gudetama gained popularity among teens and adults for being relatable, embodying the difficulties of surviving in modern-day society. Gudetama was created by the Sanrio designer Amy, whose real name is Emi Nagashima ( 永嶋 瑛美, Nagashima Emi ). The name "Gudetama" is derived from the Japanese words for lazy ( ぐでぐで, gudegude) and egg ( たまご, tamago). The character is an anthropomorphized egg yolk whose main traits are laziness and sadness. Gudetama ( Japanese: ぐでたま) is a cartoon character from 2013 produced by the Japanese company Sanrio. Roger Craig Smith (English dub of Netflix series) Amy (Emi Nagashima ( 永嶋 瑛美, Nagashima Emi ))
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